So it can’t be easy.ĭo you ever try to think of ways that you can work better with them and make it happen? You’re asking consumers to buy into it, you’re asking Microsoft to develop for it, and you’re asking OEMs to build faster. So, it’s like trying to disrupt from multiple angles, which is tough. Rich: This is an industry that is built around Intel. Paul: To meet that ambition, it would be Microsoft on the software platform and it would be the silicon partners to condense their timeframe for development, and that is not what they’ve done historically. Rich: But now you’re asking the PC market to shift. We work really early with the silicon partners. Paul: If you look at the mobile device timeframe, there’s no reason that you couldn’t match that with Arm’s IP timeframe.
When you’re Qualcomm, you have to wait for Arm, they put out the design, then you put out the chip after the fact. When you’re Intel, you’re developing the chip in-house, so you own that roadmap. When you’re Apple, everything is in-house and you can do it. Rich: It’s a fundamental problem with the way it’s set up.
Rich: Do you think they’ll squeeze it in the PC industry? OEMs working with silicon partners have squeezed that timeframe. We’ve seen that the development cycle compresses in the smartphone industry. There is definitely a longer development cycle in the PC industry. Paul: I think some of that is absolutely the case. Apple is just designing its own chips that use the Arm instruction set, rather than licensing Arm's designs. While I've had several interviews with Qualcomm on the subject, discussing it with someone from Arm is a bit different, because MacBooks are using Apple Silicon, which is based on Arm. Still, the first thing that I wanted to talk about was Apple. There was a Chrome OS tablet as well though. There was only one Windows-powered Arm device announced at the show, and that was the Lenovo ThinkPad X13s. When Arm reached out and asked if I wanted to speak to Paul Williamson, its SVP and General Manager of Client Line of Business, I knew it would be the highlight of my Mobile World Congress. When you make a purchase using links on our site, we may earn an affiliate commission.Īnyone that knows me knows that if you put me in a room with someone to talk about Windows on Arm, or computing on Arm processors in general, I can talk until the sun goes down.
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